Yesterday I attended the Annual Symposium on Communication and Communication-Intensive Instruction at Baruch College, put on by Mikhail and the fine folks at the Bernard L Schwartz Communication Institute. I’ve got a couple of blog posts in the hopper that are inspired by conversations that happened there, but for now here’s a quickie.
Inspired by @hillmill’s tweet, a discussion took place at our lunch table (I think it was me, Suzanne, Matt, and Luke) about how using Twitter as a conference backchannel can turn someone from a casual twitterer to a Serious Twit. Here’s a theory for why that is. The benefit that Twitter backchannels (TBs) can have for conferences has been pretty widely discussed (though, lazy guy that I am, I don’t have any good links right at hand). TBs allow attendees to keep tabs on what’s happening in sessions other than the ones they’re physically attending. They provide a space where people can share immediate feedback on keynotes without all that distracting whispering. TBs also give users a chance to connect to each other in ways that are in a sense more organic than more traditional conference events. I made some connections, for instance, during our morning roundtable discussions, but these were largely accidents of who happened to be at my table – I connected to users of the TB, on the other hand, because of the things they were tweeting about. Even if this isn’t a better way to connect, it’s at least another way, which is surely a good thing. Moreover, TBs allow the conference to benefit people who aren’t in attendance, an effect that is multiplied by retweeting. (If you want some evidence of these effects, check out the #blsci tweet timeline.)
All this is to say that TBs are good for conferences and conference-goers. What makes TBs a good induction into Twitter is the act of witnessing these benefits. When I attended the 2008 CUNY IT Conference last year, I expected it to be like most conferences I’d attended – good in parts, but largely isolating and kind of boring. Given these expectations, experiencing the benefits of that conference’s TB was exhilarating. I knew before going to this conference that Twitter could be a fun performance space, maybe a good place to share links – but seeing it in action as a TB was what really sold me on the technology.
Here’s hoping that #blsci had a similar effect on @hillmill and the other relative Twitter-newbies who experienced the event’s TB.
I’d be interested to hear whether this has happened to others. Have you attended an event where the TB changed the way you think about Twitter?